@thebrandofyou

The Brand of YOU

Welcome to The Brand of YOU, the Middle East’s only podcast dedicated to personal brands. I’m Robyn Abou Chedid, one of the Middle East’s leading personal branding experts, and this is where I sit down with founders, executives, creators, entertainers and high-profile individuals who’ve turned their names into their greatest assets. Together, we dive into h…

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Episodes

12

  • Oct 28, 2026

    John Achkar “I Had Nothing” - One Viral Reel Changed Everything

    What happens when one viral reel changes your life, but you realise going viral isn't the secret to success? In this episode of The Brand of YOU, I sit down with John Achkar, the stand-up comedian wh…

    SpotifyYouTube

  • Oct 21, 2026

    You're Doing So Much… So Why Doesn't It Feel Enough?

    Why does it feel like we're never doing enough? No matter how much you're achieving, building, or putting yourself out there, there's always this pressure to do more, be more, keep up with everyone e…

    Spotify

  • Oct 7, 2026

    “If You Don’t Ask, The Answer Is Always No”: Start Creating Your Own Opportunities

    Are you waiting to be picked, or are you putting yourself forward? In this Behind The Brand episode, I'm reflecting on my recent conversation with Maya Nassar, and one thing that really stood out: a…

    Spotify

  • Oct 1, 2026

    Miss Fitness Universe Maya Nassar: “If You Want Something, Ask for It”

    What does it actually take to turn your name into a career? *Maya Nassar* has built a personal brand across fitness, business, media and now film. She’s a fitness champion, founder of Start Living Ri…

    SpotifyYouTube

  • Sep 23, 2026

    People Are Always Forming an Opinion of You. Why The Little Things Matter.

    Your brand isn't just built online. It's built in every interaction, every moment, every choice you make when you think no one's watching. In this Behind The Brand episode, I'm reflecting on my recen…

    Spotify

  • Sep 16, 2026

    Wynton Harvey: “Everybody Wants the FastPass”

    What does it take to build your own name when you're already known for someone else's? In this episode of The Brand of YOU, I sit down with Wynton Harvey, photographer, DJ, producer, and creative for…

    SpotifyYouTube

  • Sep 9, 2026

    Stop Romanticising Quitting Your Job: Build Stability Before You Leap

    What if the smartest risk isn't going all in, but building stability first? In this Behind The Brand episode, I'm reflecting on my recent conversation with Joe Trad, one of Lebanon's most recognised…

    Spotify

  • Sep 2, 2026

    Lebanon's Joe Trad: “I Left Everything in Dubai to Become an Actor”

    What does it take to walk away from everything you've built and start over? In this episode of The Brand of YOU, I sit down with Joe Trad, one of Lebanon's most recognised actors, to talk about the m…

    SpotifyYouTube

  • Aug 22, 2026

    Behind The Brand: Have The Courage To Pivot Careers

    What does it take to completely reinvent yourself? In this Behind The Brand episode, I'm reflecting on one of the most powerful career pivots I've ever witnessed: Chef Hala Ayash. More than a decade…

    Spotify

  • Aug 17, 2026

    "I'm a Personal Trainer. I Couldn't Say Chef" Chef Hala Ayash on MBC Top Chef

    Changing careers is hard enough. Changing industries completely is something else. And I’ve actually watched Chef Hala do it. More than a decade ago, I knew Hala from the Strongman classes she ran in…

    SpotifyYouTube

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